Transformasi UMKM Menuju Era Digital di Kabupaten OKUS Sumatera Selatan

Authors

  • Erdiansyah Erdiansyah Universitas PGRI Palembang
  • Rismansyah Rismansyah Universitas PGRI Palembang
  • M. Najib Universitas PGRI Palembang
  • Adie Kurbani Universitas PGRI Palembang
  • Maliah Maliah Universitas PGRI Palembang
  • Sundari Sundari Universitas PGRI Palembang

DOI:

https://doi.org/10.31004/jh.v4i4.1185

Abstract

Pengabdian kepada masyarakat ini bertujuan untuk mendorong transformasi digital pada Usaha Mikro, Kecil, dan Menengah (UMKM) di Kabupaten Ogan Komering Ulu Selatan (OKUS), Sumatera Selatan. Metode yang digunakan meliputi pelatihan, pendampingan, dan difusi teknologi digital kepada pelaku UMKM. Hasil pengabdian menunjukkan peningkatan pemahaman dan keterampilan pelaku UMKM dalam memanfaatkan teknologi digital untuk pengembangan usaha mereka. Sebanyak 75% peserta berhasil mengadopsi minimal satu platform digital untuk pemasaran produk. Tantangan utama yang dihadapi adalah keterbatasan infrastruktur internet dan rendahnya literasi digital di kalangan pelaku UMKM. Diperlukan dukungan berkelanjutan dari berbagai pemangku kepentingan untuk mempercepat transformasi digital UMKM di Kabupaten OKUS.

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Published

2024-07-10

How to Cite

Erdiansyah, E., Rismansyah, R., Najib, M. ., Kurbani, A. ., Maliah, M., & Sundari, S. (2024). Transformasi UMKM Menuju Era Digital di Kabupaten OKUS Sumatera Selatan . Journal Of Human And Education (JAHE), 4(4), 76–79. https://doi.org/10.31004/jh.v4i4.1185

Issue

Vol. 4 No. 4 (2024): Journal Of Human And Education (JAHE)

Section

Articles

License

Copyright (c) 2024 Yanti Arasi Sidabutar, Marlina Agkris Tambunan, Tarida Alvina Simanjuntak3, Leonita Maria Efipanias Manihuruk, Sabar Dumayanti Sihombing, Arta Sibatuara, Rosalia Simamora, Yustina Jenetri, Trinisa Hutagalung, Mia Afani

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