The Urgency Of Crowdfunding In Increasing The Competitiveness Of Msmes In Villages
DOI:
https://doi.org/10.31004/jh.v4i4.1263Abstract
Abstrak
Tujuan dilakukan kegiatan pengabdian ini yaitu untuk memberi edukasi kepada masyarakat UMKM desa bahwa crowdfunding memiliki urgensi dalam meningkatkan daya saing UMKM di desa. Kegiatan ini dilakukan pada salah satu desa di Jawa Tengah tepatnya di Desa Wisata Dadapan, Kabupaten Rembang. Kegiatan ini diawali dengan mengidentifikasi pendanaan UMKM desa untuk mengetahui sejauh mana pemanfaatan pendanaan eksternal menggunakan platform crowdfunding. Selanjutnya pengenalan urgensi crowdfunding dalam meningkatkan daya saing UMKM di desa. Sasaran kegiatan ini merupakan para pelaku UMKM dan startup yang pernah atau sementara mengajukan bantuan pendanaan melalui platform crowdfunding. Hasil dari penelitian ini yaitu pelaku UMKM Desa Wisata Dadapan lebih teredukasi dan memahami bahwa Crowdfunding memiliki beberapa kelebihan karena dapat dijadikan sarana bagi UMKM untuk mencari modal pembiayaan secara cepat sebagai alternatif bantuan pendanaan agar tetap mampu mempertahankan usaha mereka.
Kata Kunci: Crowdfunding, UMKM, Desa
Abstract
The aim of this service activity is to provide education to the village MSME community that crowdfunding has urgency in increasing the competitiveness of MSMEs in the village. This activity was carried out in one of the villages in Central Java, precisely in the Dadapan Tourism Village, Rembang Regency. This activity begins with identifying village MSME funding to find out the extent to which external funding is utilized using crowdfunding platforms. Furthermore, the introduction of the urgency of crowdfunding in increasing the competitiveness of MSMEs in villages. The targets of this activity are MSMEs and startups who have previously or are currently applying for funding assistance through crowdfunding platforms. The results of this research are that MSME actors in the Dadapan Tourism Village are more educated and understand that Crowdfunding has several advantages because it can be used as a means for MSMEs to quickly seek financing capital as an alternative funding assistance so they can maintain their business.
Keywords: Crowdfunding, MSMEs, Villages
Downloads
Published
How to Cite
Issue
Section
License
Copyright (c) 2024 Suprapti Widiasih, Eris Nur Dirman, Syahri Ramadoan, Raden Ajeng Indrawati, Andi Asrijal
This work is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License.
Authors retain copyright and grant the journal right of first publication with the work simultaneously licensed under a Creative Commons Attribution-ShareAlike 4.0 International License that allows others to share the work with an acknowledgement of the works authorship and initial publication in this journal.
Authors are able to enter into separate, additional contractual arrangements for the non-exclusive distribution of the journals published version of the work (e.g., post it to an institutional repository or publish it in a book), with an acknowledgement of its initial publication in this journal.
Authors are permitted and encouraged to post their work online (e.g., in institutional repositories or on their website) prior to and during the submission process, as it can lead to productive exchanges, as well as earlier and greater citation of published work (See The Effect of Open Access).
