Implementasi Media Pemasaran Digital Marketing Untuk Meningkatkan Kedatangan Konsumen Akomodasi Pariwisata Pada Pandawa Guest House Lembongan

Authors

  • I Wayan Restu Aditya Putra Primakara University
  • Made Irma Dwi Putranti Primakara University
  • ⁠⁠I Gusti Agung Prabandari Tri Putri Primakara University

Abstract

The creation of digital marketing media such as Landing Page, Google Business and Instagram marketing content aims to increase the number of tourist visits to the Pandawa Guest House Lembongan tourism accommodation. The research methods used in this study include preparation and analysis of needs, data collection, creation of digital marketing media and assistance in managing marketing media and evaluation. The results of the study show that digital marketing media can be an effective and efficient marketing media due to its very wide market reach and easy use. Digital marketing media not only provides benefits for Pandawa Guest House Lembongan business owners but can also provide convenience for prospective tourists who want to find information related to accommodation accurately and reliably. The evaluation shows that there has been an increase in tourist visits to Pandawa Guest House Lembongan.

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Published

2025-02-17

How to Cite

Putra, I. W. R. A., Putranti, M. I. D. ., & Putri, ⁠⁠I G. A. P. T. (2025). Implementasi Media Pemasaran Digital Marketing Untuk Meningkatkan Kedatangan Konsumen Akomodasi Pariwisata Pada Pandawa Guest House Lembongan. Journal Of Human And Education (JAHE), 5(1), 833–841. Retrieved from http://jahe.or.id/index.php/jahe/article/view/2272

Issue

Vol. 5 No. 1 (2025): JAHE

Section

Articles

License

Copyright (c) 2025 I Wayan Restu Aditya Putra, Made Irma Dwi Putranti, ⁠⁠I Gusti Agung Prabandari Tri Putri

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