Pengaruh Return On Asset dan Total Asset Turnover Terhadap Harga Saham Pada PT. Buana Artha Anugerah TBK

Abstract

ABSTRACT

This study aims to determine the effect of Return on Assets (ROA) and Total Asset Turnover (TATO) on stock prices at PT Buana Artha Anugerah Tbk. The research employs both quantitative and qualitative approaches, using secondary data obtained from the company's financial statements. The data analysis methods include quantitative descriptive analysis and multiple linear regression analysis. The results indicate that, partially, Return on Assets has no significant effect on stock prices, as evidenced by a t-statistic of 0.765, which is lower than the critical t-value of 4.302, and a significance level of 0.524, which exceeds 0.05. Similarly, Total Asset Turnover has no significant effect on stock prices, with a t-statistic of 0.565, lower than the critical t-value of 4.302, and a significance level of 0.629, exceeding 0.05. Simultaneously, both variables have no significant effect on stock prices, as indicated by an F-statistic of 0.312, lower than the critical F-value of 18.513, and a significance level of 0.762, exceeding 0.05. These findings suggest that ROA and TATO have not significantly explained variations in the company's stock prices during the observation period.

Keywords: Return on Assets; Total Asset Turnover; stock prices