Optimalisasi Re-branding, Digital Marketing, Management Auditing menjadi Kelurahan Wirausaha Berkelanjutan

Authors

  • Rahmania Risky Putri Yonsa Universitas 17 Agustus 1945 Surabaya
  • Fareh Prameswari Universitas 17 Agustus 1945 Surabaya
  • Diah Kin Kin Setyowati Universitas 17 Agustus 1945 Surabaya
  • Bagus Darmawan Universitas 17 Agustus 1945 Surabaya
  • Alvin Rizal Hafiz Rizkia Universitas 17 Agustus 1945 Surabaya
  • Maulana Wahyu Ananda Universitas 17 Agustus 1945 Surabaya
  • Alfiyatun Nikmah Universitas 17 Agustus 1945 Surabaya
  • Zaschia Flanivolya Matulessy Universitas 17 Agustus 1945 Surabaya
  • Fara Elsa Merisa Universitas 17 Agustus 1945 Surabaya
  • Arikah Rachmania Universitas 17 Agustus 1945 Surabaya

DOI:

https://doi.org/10.31004/jh.v4i5.1569

Abstract

MSMEs (Small, Micro and Medium Enterprises) face challenges in maintaining their existence and increasing the competitiveness of their businesses in attracting consumers, including pastry businesses in Dukuh Menanggal Village. This research aims to explore rebranding, digital marketing and management auditing strategies that can be applied by MSME players in Dukuh Menanggal Village to increase the competitiveness and productivity of their businesses. The implementation of this community service activity is implemented in the form of education through program seminars, training and program execution accompanied by monitoring of pastry MSME players in Dukuh Menanggal Village. The results of this community service activity show an increase in brand awareness and sales through digital platforms as well as improved financial records in the internal management of MSMEs. So that this service program has succeeded in having a positive impact in supporting the growth of pastry MSMEs in Dukuh Menanggal Village.

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Published

2024-10-24

How to Cite

Yonsa, R. R. P., Prameswari, F. ., Setyowati, D. K. K. ., Darmawan, B., Rizkia, A. R. H. ., Ananda, M. W. ., Nikmah, A. ., Matulessy, Z. F. ., Merisa, F. E. ., & Rachmania, A. . (2024). Optimalisasi Re-branding, Digital Marketing, Management Auditing menjadi Kelurahan Wirausaha Berkelanjutan. Journal Of Human And Education (JAHE), 4(5), 1100–1110. https://doi.org/10.31004/jh.v4i5.1569

Issue

Vol. 4 No. 5 (2024): Journal of Human And Education (JAHE)

Section

Articles

License

Copyright (c) 2024 Rahmania Risky Putri Yonsa, Fareh Prameswari, Diah Kin Kin Setyowati, Bagus Darmawan, Alvin Rizal Hafiz Rizkia, Maulana Wahyu Ananda, Alfiyatun Nikmah, Zaschia Flanivolya Matulessy, Fara Elsa Merisa, Arikah Rachmania

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