Peningkatan Penjualan Dengan Platform E-Commerce Tokopedia Pada UMKM

Authors

  • Maria Septijantini Alie Universitas Mitra Indonesia
  • Umar Bakti Fakultas Bisnis, Universitas Mitra, Indonesia
  • Hasbullah Hasbullah Fakultas Bisnis, Universitas Mitra, Indonesia
  • Yudhinanto Yudhinanto Fakultas Bisnis, Universitas Mitra, Indonesia
  • Tifani Heriyanto Fakultas Bisnis, Universitas Mitra, Indonesia
  • Nadia Anisa Fakultas Bisnis, Universitas Mitra, Indonesia

DOI:

https://doi.org/10.31004/jh.v4i2.1755

Abstract

E-commerce telah terbukti menjadi solusi yang efektif dalam meningkatkan penjualan produk UMKM. Dengan memanfaatkan platform e-commerce seperti Tokopedia, pelaku UMKM dapat menjangkau pasar yang lebih luas dan meningkatkan pendapatan. Pelatihan yang difokuskan pada penggunaan Tokopedia bertujuan untuk membekali UMKM dengan keterampilan yang diperlukan dalam berjualan secara daring, sehingga dapat meningkatkan daya saing produk mereka. Proses pelaksanaan pelatihan ini melibatkan tiga tahap utama, yaitu tahap persiapan, pelaksanaan, dan evaluasi. Pembuatan akun Tokopedia UMKM Tapis Alif merupakan contoh nyata dari penerapan pelatihan ini, di mana UMKM dapat dengan mudah mempromosikan dan memasarkan produknya melalui platform digital.

Kata kunci: e-commerce, tokopedia, umkm

Downloads

Published

2024-04-30

How to Cite

Alie, M. S., Bakti, U. ., Hasbullah, H., Yudhinanto, Y., Heriyanto, T. ., & Anisa, N. . (2024). Peningkatan Penjualan Dengan Platform E-Commerce Tokopedia Pada UMKM. Journal Of Human And Education (JAHE), 4(2), 316–321. https://doi.org/10.31004/jh.v4i2.1755

Issue

Vol. 4 No. 2 (2024): Journal Of Human And Education (JAHE)

Section

Articles

License

Copyright (c) 2024 Maria Septijantini Alie, Umar Bakti, Hasbullah Hasbullah, Yudhinanto Yudhinanto, Tifani Heriyanto, Nadia Anisa

Creative Commons License

This work is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License.

Authors retain copyright and grant the journal right of first publication with the work simultaneously licensed under a Creative Commons Attribution-ShareAlike 4.0 International License that allows others to share the work with an acknowledgement of the works authorship and initial publication in this journal.
Authors are able to enter into separate, additional contractual arrangements for the non-exclusive distribution of the journals published version of the work (e.g., post it to an institutional repository or publish it in a book), with an acknowledgement of its initial publication in this journal.
Authors are permitted and encouraged to post their work online (e.g., in institutional repositories or on their website) prior to and during the submission process, as it can lead to productive exchanges, as well as earlier and greater citation of published work (See The Effect of Open Access).