Implementasi Program CSR dalam Menguatkan Citra PT SIER

Authors

  • Dio Nurkholis UPN Veteran Jawa Timur
  • Audya Nisa Prayogi UPN Veteran Jawa Timur
  • Anto Kurniawan UPN Veteran Jawa Timur

Abstract

This study aims to determine the role of Public Relations of PT SIER in implementing CSR programs in accordance with the existing vision and mission, and whether the programs run are in accordance with GCG and grouped into CSR Community Development, Sustainable Development and profit groups, and to find out that the programs run can improve the image of PT SIER. In addition, the author also wants to know the strategies and programs run by TJSL or PR to strengthen and maintain the image of PT SIER Surabaya. This study uses a qualitative descriptive research method, which focuses on research with data collection techniques using In Depth Interviews. The results of the study indicate that PT SIER has implemented CSR programs well and in a structured manner, in accordance with GCG principles. The CSR program run by PT SIER also has a positive impact on the company's image.

Keywords: Public Relations, CSR, Corporate Image, GCG, Community Development, Sustainable Development

Downloads

Published

2024-12-30

How to Cite

Nurkholis, D., Prayogi, A. N. ., & Kurniawan, A. . (2024). Implementasi Program CSR dalam Menguatkan Citra PT SIER. Journal Of Human And Education (JAHE), 4(6), 1476–1482. Retrieved from https://jahe.or.id/index.php/jahe/article/view/2017

Issue

Vol. 4 No. 6 (2024): Journal of Human And Education (JAHE)

Section

Articles

License

Copyright (c) 2025 Dio Nurkholis, Audya Nisa Prayogi, Anto Kurniawan

Creative Commons License

This work is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License.

Authors retain copyright and grant the journal right of first publication with the work simultaneously licensed under a Creative Commons Attribution-ShareAlike 4.0 International License that allows others to share the work with an acknowledgement of the works authorship and initial publication in this journal.
Authors are able to enter into separate, additional contractual arrangements for the non-exclusive distribution of the journals published version of the work (e.g., post it to an institutional repository or publish it in a book), with an acknowledgement of its initial publication in this journal.
Authors are permitted and encouraged to post their work online (e.g., in institutional repositories or on their website) prior to and during the submission process, as it can lead to productive exchanges, as well as earlier and greater citation of published work (See The Effect of Open Access).