Optimalisasi Pemasaran Produk Bawang Goreng melalui Pelatihan Digital Marketing bagi Pelaku Usaha Mikro di Ladang Padi Surian

Authors

  • Wahyu Prima Universitas Adzkia
  • Rahmatul Hayati Universitas Adzkia
  • Nova Hayati Universitas Adzkia
  • Jefri Rahmad Mulia Universitas Adzkia
  • Wahidansyah Universitas Adzkia
  • Irham Syarif Universitas Adzkia

DOI:

https://doi.org/10.31004/jh.v4i6.2072

Abstract

Ladang Padi Surian memiliki potensi ekonomi melalui pengolahan bawang merah menjadi bawang goreng, namun pengembangan usaha terkendala strategi pemasaran tradisional yang terbatas. Program pengabdian masyarakat ini bertujuan meningkatkan kapasitas pelaku usaha mikro dalam pemasaran digital melalui pelatihan dan pendampingan, mencakup penggunaan media sosial dan platform e-commerce seperti Shopee.  Hasil program menunjukkan peningkatan pemahaman mitra terhadap pemasaran digital, yang berdampak pada perluasan jangkauan pasar dan potensi peningkatan penjualan. Kegiatan ini juga memberikan pengalaman praktis bagi mahasiswa dalam program Merdeka Belajar Kampus Merdeka (MBKM). Program ini diharapkan mampu berkontribusi pada peningkatan ekonomi masyarakat Ladang Padi Surian dan wilayah Sumatera Barat secara luas.

Downloads

Published

2024-12-26

How to Cite

Prima, W., Hayati, R., Hayati, N., Rahmad Mulia, J., Wahidansyah, & Syarif, I. (2024). Optimalisasi Pemasaran Produk Bawang Goreng melalui Pelatihan Digital Marketing bagi Pelaku Usaha Mikro di Ladang Padi Surian. Journal Of Human And Education (JAHE), 4(6), 1073–1078. https://doi.org/10.31004/jh.v4i6.2072

Issue

Vol. 4 No. 6 (2024): Journal of Human And Education (JAHE)

Section

Articles

License

Copyright (c) 2024 Wahyu Prima, Rahmatul Hayati, Nova Hayati, Jefri Rahmad Mulia, Wahidansyah, Irham Syarif

Creative Commons License

This work is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License.

Authors retain copyright and grant the journal right of first publication with the work simultaneously licensed under a Creative Commons Attribution-ShareAlike 4.0 International License that allows others to share the work with an acknowledgement of the works authorship and initial publication in this journal.
Authors are able to enter into separate, additional contractual arrangements for the non-exclusive distribution of the journals published version of the work (e.g., post it to an institutional repository or publish it in a book), with an acknowledgement of its initial publication in this journal.
Authors are permitted and encouraged to post their work online (e.g., in institutional repositories or on their website) prior to and during the submission process, as it can lead to productive exchanges, as well as earlier and greater citation of published work (See The Effect of Open Access).