Pelatihan Digital Marketing dalam Meraih Pasar Global pada UMKM di Kota Bandung

Authors

  • Hasti Pramesti Kusnara Universitas Ma’soem
  • Mariana Rachmawati Universitas Widyatama
  • Syifa Hanifa Salsabila Universitas Ma’soem

DOI:

https://doi.org/10.31004/jh.v4i1.598

Abstract

Pengabdian ini bertujuan untuk memberikan pelatihan digital marketing dalam rangka menyongsong pasar global pada UMKM di Kota Bandung. Hasil dari pengabdian ini menunjukkan bahwa bahwa pelatihan strategi e-commerce memberikan     manfaat yang signifikan bagi para pelaku UMKM. Para peserta menunjukkan peningkatan pemahaman tentang e-commerce, cara efektif memanfaatkannya dalam memasarkan produk dan berinteraksi dengan pelanggan secara online. Mayoritas peserta menyatakan kepuasan terhadap materi dan metode pelatihan yang diberikan selama PKM ini.

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Published

2024-01-30

How to Cite

Kusnara, H. P. ., Rachmawati, M., & Salsabila, S. H. . (2024). Pelatihan Digital Marketing dalam Meraih Pasar Global pada UMKM di Kota Bandung. Journal Of Human And Education (JAHE), 4(1), 269–299. https://doi.org/10.31004/jh.v4i1.598

Issue

Vol. 4 No. 1 (2024): Journal Of Human And Education (JAHE)

Section

Articles

License

Copyright (c) 2024 Hasti Pramesti Kusnara, Mariana Rachmawati, Syifa Hanifa Salsabila

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